Conventional medicine doesn’t stand a chance of turning the tide against chronic disease.
 But you do.

Discover the future of medicine—and join the revolution. This is your blueprint. Your calling. Your rallying cry.

Preview the First Three Chapters

Bird's eye view of front and back cover of Unconventional Medicine book

You’ve heard the statistics about the increasing numbers—and devastating effects—of chronic disease.

You get the very clear sense that our current approach to healthcare isn’t working.

What you may not realize is how vital a role you play in changing it.

As someone who’s tuned in to the state of health and healthcare in this country, you’re also starting to recognize that the problems we’re facing are not ones that someone else (medical institutions, government) can fix.

Because this is beyond “fixing.”

What we need is something completely new. It needs to be built from the ground up.

And we need you to make it happen.

Chronic disease is sabotaging our health, destroying our quality of life, shortening our lifespan, bankrupting our governments, and threatening the health of future generations.

It’s time to channel your passion, efforts, and expertise into making a difference in this lifetime—and generations to come.

Join the movement to reinvent healthcare!

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This epidemic shows no signs of stopping. Take a look at the frightening trajectory:

Infographic showing 7 of 10 deaths in America are from chronic disease

Chronic disease affects one out of two Americans and causes seven of 10 deaths in the United States

Infographic showing 1 of 45 children in America now have autism spectrum disorder

One in 45 children now has autism spectrum disorder, up from just one in 500 in 1999. More children will be diagnosed with autism this year than with AIDS, diabetes, and cancer combined.

Infographic showing 1 in 6 Americans have autoimmune disease

50 million Americans (approximately one in six) have an autoimmune disease (more than cancer and heart disease combined)

Infographic showing Alzehimer cause of death increase over time

Alzheimer’s is now the sixth leading cause of death in the United States; the number of deaths has increased by 89 percent since 2000. Alzheimer’s kills more people than prostate and breast cancer combined.

Infographic showing 1 in 3 Americans have either prediabetes or diabetes

100 million Americans—nearly one in three—have either prediabetes or diabetes.

Infographic showing healthcare costs being more than GDP of 6 largest economies in teh world

Chronic disease will generate $47 trillion in healthcare costs globally by 2030 if the epidemic is unchecked. That’s more than the annual GDP of the six largest economies in the world.

Infographic showing rate of increase in diabetes in children

The rate of type 2 diabetes in children
 and teens is increasing by almost 5 percent a year.

SOURCE: National Center for Chronic Disease Prevention and Health Promotion. 2016; U.S. Department of Health and Human Services 2015, 295; Johns Hopkins University Partnership for Solutions 2000. A new report from the Centers for Disease Control; American Autoimmune-Related Diseases Association

Discarded medical mask and pills

The United States spends $3.2 trillion a year on healthcare.

That’s the equivalent of 18 percent of our gross domestic product,
 or roughly $10,000 for every man, woman, and child in America.

And while it’s lining plenty of people’s pockets, it’s doing little to stave off the slow-moving plague that is chronic disease.

It’s enough to take your breath away, isn’t it?

Now, imagine an unconventional approach healthcare that aims to:

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Prevent and reverse chronic disease, instead of just managing it

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Provide that vital (and missing) layer of support to help patients make lasting diet, lifestyle, and behavior changes, to cope with stress, and to provide moral and emotional support

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Offer inspiring, meaningful, and rewarding work to doctors, clinicians, healthcare providers, and practitioners

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Reduce the cost of healthcare for governments, organizations, and individuals

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Build a collaborative network of allied healthcare practitioners who support their patients and each other every step of the way

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Sound like a pipe dream to you?

A flicker of hope …

  • Millions of people around the world have already reversed chronic diseases ranging from IBS to rheumatoid arthritis with Functional Medicine and an ancestral diet and lifestyle.
  • The Cleveland Clinic opened a Center for Functional Medicine—and already has a six-month wait list.
  • It’s being successfully applied in private clinics, primary care groups, and even large institutions like Cleveland Clinic.
  • I’ve personally witnessed hundreds of cases in which patients used Functional Medicine and an ancestral diet to reverse chronic disease.

The flame has started, but that fire needs tending to truly blaze.

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82% of respondents agreed that the phrase “I am disillusioned with conventional medicine” described them “totally” or “well.”

We can turn the tide together and reverse the course of chronic disease—for good.

What we need are people just like you to help this movement gain momentum.

You don’t have to come up with a plan; you just need to play your part in supporting it.

Conventional practitioner looking tired

You’re a licensed practitioner or clinician frustrated by the system and desperate for a new healthcare model that supports your patients—and reignites your passion for healing.

As a practitioner or medical provider working in conventional medicine, you:

  • Feel burned out by the “assembly line” style of medicine prevalent in primary care settings today
  • Want to restore meaning and purpose to your work and rediscover your original passion for medicine—and be a healer, not a bureaucrat
  • Have realized that diet, lifestyle, and behavior are the primary drivers of chronic disease, but you feel unable to offer patients adequate support in these areas (or feel that the conventional recommendations are outdated and ineffective)
Functional Medicine practitioner speaking with patient

You’re a practitioner who’s taken the leap into Functional Medicine and want to upgrade your skills and join forces with a community of like-minded healers.


  • Want to “upgrade” your clinical skills to get better results with your patients/clients
  • Are seeking a more comprehensive and systematic framework to apply to patient/client care
  • Would like to form collaborative and mutually supportive partnerships with MDs, DOs, and other practitioners working in Functional Medicine to better support your patients/clients

You play an increasingly critical role in healthcare. There simply aren’t enough doctors to address this epidemic, and even if there were, they don’t have the time or training to provide the support patients need.

Patient listening to practitioner

You’re a patient or advocate who has been affected by your own or another’s chronic condition, have a story to share, and want to channel your passion into helping others heal.

You don’t need anyone to tell you what chronic disease or an autoimmune disorder is like—you’ve cared for someone in your life who has one, or lived it yourself!


  • Are trying to address or prevent a chronic disease or health problem but do not feel well-served by the care that you’re currently getting
  • Are seeking a practitioner who uses a Functional Medicine and/or an ancestral diet and lifestyle approach
  • Feel passionate about reinventing healthcare, reversing chronic disease, and optimizing human potential and want to support this movement however you can

As a member of the public with a powerful story to tell, you serve as a passionate activist for helping reinvent healthcare. You bring the power of this new paradigm to life.

This book is for you.

While I wrote this book primarily for healthcare practitioners, I want to encourage everyone to question the status quo. And to do that, you need to understand what’s at stake, why the current healthcare system is doomed to fail, and what you can do about it.

Fact is, you know better than to blindly follow “expert” advice; you’re tuned in to a variety of voices. Not only do you keep up on the latest information—you’ve told me yourself.

This book is for you, too.

Collage of images with woman doing yoga, older man drinking water and mom and daughter cooking

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It’s time to adapt to a new way of living and thriving because …

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…Our environment isn’t working. Our genetic code is hard-wired for a specific environment. Our environment has changed dramatically over the past 10,000 years, and even more so over the past 100— faster than our genes can evolve. The resulting mismatch is the primary driver of the chronic disease epidemic.

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…The disease management model of healthcare isn’t working. At the turn of the twentieth century, acute infectious diseases were the top three causes of death. Today, seven of the top ten causes of death are chronic disease. Chronic, not acute, disease is reaching new and terrifying heights—and we need to rise to the challenge it presents.

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…The expert model isn’t working. Practitioners and patients alike are frustrated and disappointed. Practitioners can’t do what they want to do most: Help patients. What’s more, patients haven’t been given the resources they need to educate and care for themselves—and are often told to doubt other sources of health insight.

Whether you’re a practitioner or a patient, the transformative power of functional medicine is in YOUR hands.

Something has to change. And it starts with us.

We really can shift the paradigm of health and wellness worldwide. And we can do it together.

Join the Movement

Only together can we have a big enough impact to turn the tide.

You can join us now by reading the book and sharing this message with others.

Order the Book Today

Chris Kresser

Chris Kresser, M.S., L.Ac., is the CEO of Kresser Institute, the co-director of the California Center for Functional Medicine, the creator of, and the New York Times best-selling author of The Paleo Cure. He is known for his in-depth research uncovering myths and misconceptions in modern medicine and providing natural health solutions with proven results. Chris was named one of the 100 most influential people in health and fitness by, and his blog is one of the top-ranked natural health websites in the world. He recently launched Kresser Institute, an organization dedicated to reinventing healthcare and reversing chronic disease by training healthcare practitioners in functional and evolutionary medicine. Chris lives in Berkeley, California, with his wife and daughter.

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